Branding - Marketing - Business Development
Xponents Achievements:
ZA's first dedicated business development agency
Xponent combines branding, marketing and technology into a single business development solution. Because they specialise in technical and industrial businesses, they understand the complexities involved. They have helped their clients grow, even during slow economic growth periods. If you are a key decision-maker for a large, technical business in Southern Africa, Xponent is the right business development partner for you. They use timeless principles and the latest technology to grow businesses just like yours.
Xponent Marketing System
The Xponent Marketing System is a combination of our service offerings in the form of packages that are a tried and true path to success.
By combining the 5 service offering packages below we have developed a marketing system for success:
Organic Search Engine Marketing Packages
A website is the core of any great digital marketing project. All our packages include a free .co.za domain name, hosting etc.
Build your organic ranking on google when people search for terms that are relevant to your business. Organic search engine marketing is vital if you want to grow your business.
Organic Search Engine Marketing is a great way to reach customers who are already researching your products and services. Works best when it is combined with a Paid Search Engine Marketing Campaign.
All packages come with our basic offering:
- Domain Name (.co.za or .com)
- Hosting & page load speed optimisation
- Website Backups (frequency based on tier)
- Website Maintenance (frequency based on tier)
- Free Google My Business Account
- Security and POPI compliance plugins to avoid spam and collect user data legally
TIER 1
Brochure Website-
1-4 Page Brochure Website
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Company Info & Contact Point
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Digital Brochure that can be shared
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Basic On-Page SEO
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Monthly Website Backup
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Monthly Website Maintenance
TIER 2
Lead Gen Website-
Up to 20 Page Lead Gen Website
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Lead Capture Form
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Blog with 12 Articles Per Year
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Advanced SEO
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Weekly Website Backup
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Weekly Website Maintenance
TIER 3
eCommerce Website-
eCom Store with up to 100 Products
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Buy or Request Product Quotes
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Blog with 12 Articles Per Year
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Advanced SEO
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Daily Website Backups
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Weekly Website Maintenance
Paid Search Engine Marketing Packages
Use text ads and display ads to show your website on Google Search, Google Maps, YouTube, Facebook, LinkedIn and partner websites.
Paid Search Engine marketing is a great way to reach new audiences and to target specific market segments such as Geographic or Demographic Market Segments. Works best when combined with an Organic Search Engine marketing Campaign.
All packages come with our basic offering:
- Set Up of Google Ads Account
- Keyword Research Based on Campaign
- Campaign Optimisation over time based on data
TIER 1
Basic Ads Campaign-
1 campaign with R3,000 ads budget per month. 1 hour of campaign management and optimisation per week.
TIER 2
Standard Ads Campaign-
Up to 2 campaigns with R6,000 ads budget per month. 2 hour of campaign management and optimisation per week.
TIER 3
Advanced Ads Campaign-
Up to 3 campaigns with R10,000 ads budget per month. 3 hour of campaign management and optimisation per week.
Direct Email Marketing Packages
Send highly customised email messages directly to your audience’s email inbox.
Direct email marketing is a great way to reach your existing customers to shorten the buying cycle or to increase customer lifetime value.
All packages come with our basic offering:
- Set Up of Mailchimp Accounts
- Allows Subscribe & Unsubscribe to Emails
- Optimise Email Campaigns
TIER 1
Basic Direct Email-
Send monthly newsletters to an audience of up to 500 users.
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Allow users to subscribe and unsubscribe using a link.
TIER 2
Standard Direct Email-
Send monthly newsletters to your audience of up to 1,500 users.
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Segment users into 2 lists.
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Allow users to subscribe and unsubscribe using a link.
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Allow users to set their preferences for which segment they want to be part of.
TIER 3
Advanced Direct Email-
Send 2 newsletters per month to your audience of up to 5,000 users.
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Segment users into up to 4 lists.
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Allow users to set their preferences for which segment they want to be part of.
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Allow users to subscribe and unsubscribe using a link.
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Create automated customer journeys like birthday message or welcome packs when they subscribe.
Organic Social Media Marketing Packages
Post to Linkedin and Facebook. Cross-post to associated community groups to grow your audience. Replace LinkedIn with Instagram or Pinterest where needed.
Social Media Marketing is a great way to build brand awareness and to establish credibility.
All packages come with our basic offering:
- Set Up of Social Accounts
- Manage Leads
- Cross-posting to Community Groups
TIER 1
Basic Social Media-
Post static content to 2 social media platforms once per week with a combination of 26 Social Media Posts being repeated over 12 months.
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Cross-post to up to 5 community groups.
TIER 2
Standard Social Media-
Post dynamic content to 2 social media platforms once per week with a combination of 26 Social Media Posts being repeated over 12 months.
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Cross-post to up to 10 community groups.
TIER 3
Advanced Social Media-
Post dynamic content to 2 social media platforms once per week with a combination of 52 Social Media Posts over 12 months.
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Cross-post to up to 10 community groups.
Youtube Marketing Packages
Use the power of video content to describe complex concepts in detail. Draw attention to product specifications or educate the audience on service levels etc.
Video productions could be infographic, animated or stock footage to produce promotional content. Should you require a customised video production with on-site live-action shooting, we can arrange for footage to be taken.
All Video Production includes:
- Basic video using stock footage, minimal content, basic motion graphics (30 seconds or less)
- Ideas / Experimentation / Mockups / Sourcing info, images etc / Storyboarding
- Internal and External Review amendments to storyboard if needed
- Voice over, music sourcing, audio placement, audio mixing and editing
- Internal and External Review amendments to first export if needed
- Final file prep, rendering, upload to drive, hand over to client / relevant department
TIER 1
Basic Youtube Marketing-
2 New Video Productions Per Year
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TIER 2
Standard Youtube Marketing-
4 New Video Productions Per Year
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TIER 3
Advanced Youtube Marketing-
8 New Video Productions Per Year
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Clients Xponent Services
Click on any logo to view our clients websites.
So what can Xponent do for my business?
Click on any offering to find out more.
Digital Marketing
Information Technology
Graphic Design
Audio Visual Production
Demo Our Offering
Grow beyond your wildest dreams.
Demo Our Offering
Its time to work on your business...
Not In Your Business.
Xponent Publications
Find out more about what Xponent does, how we do it, and how you can do it to.
